Browsing by Author "Семотюк, Орест"
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Item Аналіз дискурсу vs. контент-аналіз: методично-методологічні відмінності і подібності(Видавництво Львівської політехніки, 2015) Семотюк, ОрестIn this paper we outline the key features of discourse analysis, contrast it with content analysis, and then consider the extent to which these two methods can be seen as either complementary to, or in conflict with, each other. Our underlying premise is pluralist in that while we recognize that these two methods are based in very different philosophical camps and play very different roles in social science research, we also believe that they can be seen as complementary and even mutually supportive in the exploration of social reality. Furthermore, given the recent “linguistic turn” in social science and the related increasing interest in the study of texts of various kinds, the contrast between these two methods provides a particularly useful context in which to discuss assumptions about the nature of language and the role of linguistic methods in social research.Item Політичний медіадискурс і медіатизація політики як концепти політичної комунікативістики(Видавництво Львівської політехніки, 2017-06-08) Семотюк, Орест; Національний університет «Львівська політехніка»The article analyzes the conceptual field of political communication as a subject of political science. Special attention is paid to such concepts as “political media discourse” and “the mediatization of politics”. Political media discourse is regarded as a resource of power in communication processes and as a source of virtual political products. The main features of the news media discourse, the discourse of modern information warfare and isolated features and forms of political fakediscourse.