Browsing by Author "Ткачов, М. М."
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Item Дослідження причин та джерел збитків автовиробників від порушення виключних прав(Видавництво Львівської політехніки, 2015) Ткачов, М. М.Item Моделювання ринку автомобільних запасних частин з урахуванням контрафакту(Видавництво Львівської політехніки, 2015) Ткачов, М. М.Розглянуто загальний стан та основні тенденції зміни світового ринку контрафактних товарів. Досліджено один з його важливих сегментів – ринок контрафактних автомобільних запасних частин. Обґрунтовано основні джерела появи на ринку незаконної продукції. Розроблено графічну модель ринку автозапчастин з урахуванням контрафактної продукції. Визначено основні сценарії її можливої зміни: зміна положення кривої ринкового попиту, зміна положення кривої пропозиції оригінальних запчастин, зміна положення кривої загальної пропозиції з урахуванням контрафакту. The general situation and major trends in the global market of counterfeit goods are considerd. A study of one of its important segments - automotive market of counterfeit spare parts is performed. The basic sources of illegal products on the market are analyzed. This is part of the original products produced by official manufacturers that the offenders receive for implementing shadow schemes; part of the original production, which is transferred to manufacturers place on the market or to a particular market segment without their permission; auto parts and accessories made by unofficial producers in violation of the holders’ exclusive rights (fake brands, manufacturing products under a different name); parallel imports of auto parts and accessories, which represent the original products imported to the national market of Ukraine without permission to use logos; direct copying some independent automotive products of official car manufacturers that they sell with their own name. A graphical model of auto spare parts market with the account of counterfeit goods is presented. It includes three main functions: the function of the demand curve for spare parts; the function of the total supply of spare parts on the market (including counterfeit products; supply of components). The interaction of these functions allows the author to find the value of the maximum potential economic loss for the original producers (earnings of the sellers of counterfeit products). The main scenarios of possible changes are: change in the demand curve position; change of the original parts supply curve position; change of the total supply curve with the account of counterfeit. The proposed scientific and methodical approach to modeling the auto parts market with the account of counterfeit allows determining potential losses suffered by legal owners due to exclusive rights violations. Basic methodological approaches, the implementation of which leads to a decrease in counterfeit goods on the domestic auto parts market are analyzed. First, the prices on the original auto parts may in some way affect the target market. This effect may be defined as a change of the supply curve (it will shift down). Second, it is the legislative strengthening of violators’ punishment (criminal, financial, moral etc.). As a result, this will reduce illegal products supply in the auto parts market. Third, it is strengthening of the socio-psychological component of the marketing program of the original products producers and the state. Consumers of counterfeit parts must be aware of possible negative consequences of their use, and it is necessary to convince them of the need to give priority to better, more reliable and safer products.Item Сучасний стан та перспективи розвитку українського ринку інтелектуальної власності(Видавництво Львівської політехніки, 2015) Яковлєв, А. І.; Косенко, О. П.; Ткачов, М. М.Проведено статистичний аналіз інноваційного розвитку української промисловості. Особливий акцент зроблено на динаміці показників формування та розвитку ринку об’єктів інтелектуальної власності. Досліджено динаміку зміни кількості українських підприємств у розрізі напрямів інноваційної діяльності – створення та впровадження новацій. Показано, що теперішній стан світового та національного ринку інтелектуальної власності виконує надзвичайно важливі завдання із забезпечення науково-технічною інформацією, знаннями, досвідом державних структур, наукових організацій, освітніх установ, промислових виробництв, інноваційних фірм, окремих інвесторів та розробників інтелектуальної продукції. The paper conducted a statistical analysis of the innovation development of Ukrainian industry. Particular emphasis is placed on the dynamics of the formation and development of the intellectual property. Proved that the technological development of the industry and its sectors, including engineering, depends largely on a number of important factors. These authors include: the level and characteristics of innovation, ie the status of the development of intelligent technologies (organization of these processes, innovative activity of enterprises and organizations, funding, staffing, etc.); level of innovation, that state of receptivity enterprises, institutions and organizations for innovation; the level of the current state of Ukrainian market of intelligent technologies, ie organic combination of the first two factors. Dynamics of changes in the number of Ukrainian companies in terms of innovation activity – the creation and implementation of innovations. In this study the authors made important conclusions. First, despite the reduction in the number of innovative active enterprises, their dynamics plays a certain stability, which is not progressive, because the industrialized countries are increasing their innovative activity of enterprises accelerated pace. Second, the vast majority of enterprises perform work on the creation and use of Innovation, which indicates that these companies carry out scientific and technical work for their own use and not for the development of innovative market. Proved that the market for intellectual property-specific, and that provides for a specific product (scientific, technical, industrial, managerial knowledge and experience) of specific exchange (goods are not the product itself, but only the right to use it), the specific presentation of the goods to the consumer (by based agreements on the right to use the object exchange). It is proved that the specific intellectual property market also appears that for efficient use of intellectual goods selling rights entails the delivery of certain machinery and equipment, the provision of commercially additional services (technical, commercial, financial, management, marketing, etc. .), without which this particular product is simply impossible to use effectively. It is shown that the present state of the world and national intellectual property market takes an extremely important task of providing scientific and technical information, knowledge, experience, government agencies, research organizations, educational institutions, industrial enterprises and innovative firms, individual investors and developers of intellectual property. The authors emphasized that this software can be both embodied and in intangible forms. Accordingly, the market of intellectual property in the article is defined as a set of technical and economic relations between developers and users of intellectual goods for sale and purchase (transfer and use) the results of intellectual innovation, having economic, scientific, technical, industrial or social value . Accelerated pace of scientific and technological progress in the world, implementing technologies of globalization and international cooperation conducive to the rapid growth of trade in the world market of intellectual and innovative technologies, increase its capacity and detail areas of operation.