Browsing by Author "Shmilyk, Iryna"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Requirements to a text of advertisement
    (Видавництво Львівської політехніки, 2013) Shmilyk, Iryna
    In the given article the author has studied the peculiarities of the structure of advertisement: the title, introduction, content, conclusion, price and address. The author has also dealt in the article with the main requirements to a text of advertisement: its singularity, conciseness, expressiveness, civility and compliance with linguistic norms.