Fedorchak, OleksiyKedebecz, Kristina2018-04-122018-04-122017-12-232017-12-23Fedorchak O. Analysis of success factors in advertising / Oleksiy Fedorchak, Kristina Kedebecz // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 306–307. — (6th International academic conference «Economics & management 2017» (EM-2017)).978-966-941-108-2https://ena.lpnu.ua/handle/ntb/40397The essence of factors of the success of advertising campaigns is investigated. The stages of conducting and stages of evaluation of the effectiveness of advertising campaigns are determined. Also defined goals and objectives of advertising campaigns.306-307enadvertising campaignmarketingefficiencytradecommunicationAnalysis of success factors in advertisingConference Abstract© Національний університет “Львівська політехніка”, 20172Fedorchak O. Analysis of success factors in advertising / Oleksiy Fedorchak, Kristina Kedebecz // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 306–307. — (6th International academic conference «Economics & management 2017» (EM-2017)).