Naumova, NatalyaYevstihnieieva, Olena2018-04-252018-04-252016Naumova N. X, Y theories as sources for effective communication targeting / Natalya Naumova, Olena Yevstihnieieva // Litteris et Artibus : proceedings of the 6th International youth science forum, November 24–26, 2016, Lviv, Ukraine / Lviv Polytechnic National University. – Lviv : Lviv Polytechnic Publishing House, 2016. – P. 283. – Bibliography: 2 titles.https://ena.lpnu.ua/handle/ntb/40868In theses the role of the X, Y theories as sources for effective communication targeting are shown.enX, Y theoriestargetgoalsresponsibilitiesConference Abstract283