Yurynets, O.Tomyuk, O.2014-10-152014-10-152014Yurynets О. Optimization of marketing strategy’s selection process in automobile company / O. Yurynets, O. Tomyuk // Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. – Lublin ; Rzeszow, 2014. – Volum 3, number 2. – P. 99–103. – Bibliography: 22 titles.https://ena.lpnu.ua/handle/ntb/24552The article analyzes existing classifications of marketing strategies of the company. The main criteria for marketing strategy’s selection, used by management in its strategic activities, were defined. Based on research, a simplified classifier of marketing strategies, which will facilitate efficient strategic marketing activities, was developed.enmarketing strategyautomobile companiesinnovation potentialArticle