Litteris et Artibus
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Item Marketing logistics(Видавництво Львівської політехніки, 2017-12-23) Zielińska, Anetta; Gałka, Agnieszka; Wroclaw University of EconomicsThe aim of the article is to show the need of the integration of marketing and logistics, their particular tasks, and issues connected with them. The paper focuses on showing logistics and marketing not as separate elements, but rather as an integrated management concept, that when utilized allows the enterprise to achieve success. The integration of different logistics processes and functions within logistics system and logistics management, as well as the integration of this system with the marketing system, within the scale of an enterprise and the market, is expressed in the integrated concept of marketing logistics management. This consists the basic dimension of modern business management.Item Virtual organization as an innovative form of business management(Видавництво Львівської політехніки, 2017-12-23) Strypa, Nazar; Didukh, Oxana; Lviv Polytechnic National UniversityThis paper for proceeding contains the concept of virtual enterprise, also the peculiarities of functioning of virtual enterprises in the sphere of international and domestic business are considered and SWOT-analysis of functioning of virtual organizations is carried out.