Browsing by Author "Возняк, Ярина"

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    Застосування маніпулятивних технологій у комерційній рекламі як різновиді масової комунікації
    (Видавництво Національного університету "Львівська політехніка", 2009) Бурак, Андрій; Возняк, Ярина
    In this article is investigated the phenomenon of manipulation and its application in commercial advertisements. The authors came to conclusion that nowadays manipulative technologies are an inevitable part not only of advertisement industry, but of people’s everyday life. There was expressed a supposition that advertisement-makers tend to construct some special kind of reality thus influencing and manipulating the consciousness of spectators. Also authors emphasize on positive application of manipulations – in social, noncommercial adverts.
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    Популістський дискурс та політична мобілізація
    (Видавництво Львівської політехніки, 2017) Возняк, Ярина
    This article moves toward understanding the communicative peculiarities of two mutually strengthening social phenomena in contemporary democracies – populism and political mobilization. Populism is to be reconceptualized in political sociology through populist mobilization, shifting research from intuition to practice.
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    Проблема домашнього насильства в Україні: на чиїй стороні соціум?
    (Видавництво Національного університету "Львівська політехніка", 2009) Возняк, Ярина
    In this article are researched the characteristic features of domestic violence in Ukraine. The author emphasizes on tight connection of Slavonic mentality and the behavior of women-victims being offended at home both with eyewitnesses of that crime. As a conclusion is offered the implementation of special subjects at schools and higher educational establishments.