Browsing by Author "Шевченко, Ганна"

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    Виклики стратегії крос-медійного паблішингу: суб’єктивний рівень
    (Видавництво Львівської політехніки, 2017) Шевченко, Ганна
    The article deals with journalistic transformational processes, which are caused by media convergence and the rapid development of new media. The primary focus is on the crossmedia as the modern strategy of online-journalism. In particular we are interested in crossmedia publishing as innovative strategy of development and working of the journalistic theme for the different media with due regard to their characteristic features. Feedback with recipients and the system of references play an important role. During realization of crossmedia strategy the difficulties, driven by human factor, become apparent.