Browsing by Author "Bobalo, Olena"

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    The role of internal communications for image formation in higher education institution
    (Видавництво Львівської політехніки, 2014) Bobalo, Olena
    The paper describes importance of internal communications for effective functioning of organisations, its specifics, different levels of internal communications and its importance for image formation in higher education institutions.
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    Нigher education and marketing approaches in the sixth technological wave
    (Видавництво Львівської політехніки, 2013) Bobalo, Olena
    In the paper are reviewed the main points of technological waves and the future on higher education in sixth technological wave. The proposals of marketing approaches are given for higher education institutions during sixth technological wave.