Browsing by Author "Drugă, Petruţa"

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    Segmentation of industrial markets
    (Видавництво Львівської політехніки, 2011) Drugă, Petruţa
    The business marketing manager performs on a market consisting of many different types of industrial customers with different needs. Only when this aggregate market is split into meaningful categories, the business marketing strategist can react suitably and usefully to the unique needs. After the determination process of the segments has ended, then the marketer must estimate the demand for every segment. Accurate projections of future possible sales represent one of the most important and demanding dimensions of industrial market analysis.