Browsing by Author "Dugulan, Diana"

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    The consumer’s private space: a marketing view
    (Видавництво Львівської політехніки, 2013) Vegheş, Călin; Popescu, Ioana Cecilia; Dugulan, Diana
    The increased employment of the internet, extended processing of the consumers’ personal data, and rather unclear definition of the personal data content have intensified the discussion about how to approach the consumer’s private space. Paper presents a view of the consumer’s private space content based on the results of the survey conducted on a sample including Romanian consumers.