Browsing by Author "Koval, Zorjana"

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    Marketing Strategy Effectiveness in the System of Value-Based Management
    (Видавництво Львівської політехніки, 2013) Koval, Zorjana
    In the article possibilities of application and essence of methods of evaluation of efficiency of marketings strategies are considered taking into account the cost orientation of enterprises. The features of application of these methods are marked in the case of the cost-oriented management, and also their classification is developed.