Browsing by Author "Бессараб, Анастасія"
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Item Буктрейлер як засіб просування книги(Видавництво Львівської політехніки, 2014) Бессараб, АнастасіяGiven the definition of booktrailer, the story of its origin and classification: on authorship, subject, content, method of visual realization. Сalled сontest games for the creation of booktrailers in particular Ukrainian: Ukrainian competition booktrailers Heroes Come to Life jn The Screen in Advertising (based State Library of Ukraine for young people with the Ukrainian Library Association); Short Film Competition “Knigoproektor” (based Ukrainian Institute for Public Leadership). Noted that booktrailers provide new opportunities for publishers and readers.Item РocketBook як суб’єкт формування інтересу до читання книг в Україні(Видавництво Львівської політехніки, 2015) Бессараб, АнастасіяIt is shown that the company PocketBook is not only producer of e-book, but also an active public figure and main sponsor contests that promote to formation interest in reading books.Item Соціально-комунікаційний аспект формування інтересу до книги за допомогою Інтернету(Видавництво Львівської політехніки, 2016) Бессараб, АнастасіяIt is shown main social and communication ways of development motivation to reading Ukrainian book in Internet: site, page in social media, blog, channel in YouTube, booktrailer, online-TV etc.