Browsing by Author "Kedebecz, Kristina"

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    Analysis of success factors in advertising
    (Видавництво Львівської політехніки, 2017-12-23) Fedorchak, Oleksiy; Kedebecz, Kristina; Lviv Polytechnic National University
    The essence of factors of the success of advertising campaigns is investigated. The stages of conducting and stages of evaluation of the effectiveness of advertising campaigns are determined. Also defined goals and objectives of advertising campaigns.