Analysis of success factors in advertising
Date
2017-12-23
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Видавництво Львівської політехніки
Lviv Polytechnic Publishing House
Lviv Polytechnic Publishing House
Abstract
The essence of factors of the success of
advertising campaigns is investigated. The stages of
conducting and stages of evaluation of the effectiveness of
advertising campaigns are determined. Also defined goals and
objectives of advertising campaigns.
Description
Keywords
advertising campaign, marketing, efficiency, trade, communication
Citation
Fedorchak O. Analysis of success factors in advertising / Oleksiy Fedorchak, Kristina Kedebecz // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 306–307. — (6th International academic conference «Economics & management 2017» (EM-2017)).