Browsing by Author "Tomyuk, O."

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    Optimization of marketing strategy’s selection process in automobile company
    (Commission of Motorization and Energetics in Agriculture, 2014) Yurynets, O.; Tomyuk, O.
    The article analyzes existing classifications of marketing strategies of the company. The main criteria for marketing strategy’s selection, used by management in its strategic activities, were defined. Based on research, a simplified classifier of marketing strategies, which will facilitate efficient strategic marketing activities, was developed.