Optimization of marketing strategy’s selection process in automobile company
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Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Commission of Motorization and Energetics in Agriculture
Abstract
The article analyzes existing classifications of marketing strategies of the company. The main criteria for marketing strategy’s selection, used by management in its strategic activities, were defined. Based on research, a simplified classifier of marketing strategies, which will facilitate efficient strategic marketing activities, was developed.
Description
Keywords
marketing strategy, automobile companies, innovation potential
Citation
Yurynets О. Optimization of marketing strategy’s selection process in automobile company / O. Yurynets, O. Tomyuk // Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. – Lublin ; Rzeszow, 2014. – Volum 3, number 2. – P. 99–103. – Bibliography: 22 titles.