Інформація,комунікація,суспільство

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    SMM as a Channel for Attracting Applicants to the Educational Institution
    (Видавництво Львівської політехніки, 2020-05-21) Sabadash, Ivanna; Lviv Polytechnic National University
    The methods of attracting applicants to higher education institutions through social media marketing was analyzed. Developed targeted advertising for a page on a social network. The scheme of creation of targeted advertising of the community on social networks is created.
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    Особливості структури новин інтернет-видань
    (Видавництво Львівської політехніки, 2014) Конюхова, Любов
    The specifics of the structure of internet-news are analyzes. The elements of the text of news are found out. The mechanism of their influence on reader is explained.