(Видавництво Львівської політехніки, 2017) Вовк, Наталія; Андрушко, Наталія
The article analyzes trends of brand in Ukraine.
Author presents the main directions of marketing
communications brand "Galytska Svizhyna." The
article analyzes the content marketing company. As a
conclusion, the authors proposed the use of
commercial advertising printed products as a new
means of marketing communications.