Інформація,комунікація,суспільство

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    РocketBook як суб’єкт формування інтересу до читання книг в Україні
    (Видавництво Львівської політехніки, 2015) Бессараб, Анастасія
    It is shown that the company PocketBook is not only producer of e-book, but also an active public figure and main sponsor contests that promote to formation interest in reading books.
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    Буктрейлер як засіб просування книги
    (Видавництво Львівської політехніки, 2014) Бессараб, Анастасія
    Given the definition of booktrailer, the story of its origin and classification: on authorship, subject, content, method of visual realization. Сalled сontest games for the creation of booktrailers in particular Ukrainian: Ukrainian competition booktrailers Heroes Come to Life jn The Screen in Advertising (based State Library of Ukraine for young people with the Ukrainian Library Association); Short Film Competition “Knigoproektor” (based Ukrainian Institute for Public Leadership). Noted that booktrailers provide new opportunities for publishers and readers.