(Видавництво Львівської політехніки, 2016) Поліщук, Юлія; Гнатюк, Сергій
In this paper offer the structural-analytical models of manipulative influence.
Due to the synthesis of formal mass media presentations; influence channels and
information Environment; coefficient cortege of information quality this models dive an
opportunity to estimate mass media influence efficiency on the person and social group.
