(Видавництво Львівської політехніки, 2017) Даценко, Вікторія
The coverage of fashion is boundless and extends
to various directions of social life, culture and
behavior of the person. The fashion is attractive. The
fashion belongs not to the world of things, and the
world of people. Game becomes a basis of designing
of the sociality. Presence of value of a game at
structure of fashion partly explains broad
interpretation of fashion as esthetic phenomenon.
Game, as well as fashion differs in heuristic, search
character. She is connected with festive attitude. The
fashion is one of means of self-affirmation and selfrealization.
