(Видавництво Львівської політехніки, 2018-06-01) Заруба, Євгенія; Голощук, Роман; Національний університет “Львівська політехніка”
Modern methods of popularizing the
products of publishing houses in Ukraine are very
diverse. But the Internet is the most effective means
of promoting book products in a globalized world.
For a large part of society, the Internet
environment has become not only an alternative,
but also the main source of new information and
communication. Today, the range of promotional
tools has expanded significantly due to the active
use of the Internet as the main means of
information on the book market. Virtually every
active publisher has its own website and pages on
social networks, and actively uses SMM tools.
