(Видавництво Львівської політехніки, 2017) Карапата, Марта; Волощак, Роксолана; Мина, Жанна
In theses considered an advertising as the main
tool of marketing communicational politics, the
problem of choosing the most effective advertising
channels, planning stages of advertising within the
enterprise. Analyzed, the conducting of competent,
intensive and ongoing advertising that increased sales
and the realization of goods or services and enhances
the image of the company.
