(Видавництво Львівської політехніки, 2019-05-16) Пелещишин, Оксана; Національний університет “Львівська політехніка”
The problem of finding optimal
assignment of performers to online communities’
websites in order to maximize the effect of
distributing marketing information and minimize the
cost of activities in online communities were
analyzed. Indicators of company representatives’
performance based on the analysis of social reaction
to posts and behavior of marketing specialists were
identified. The use of apparatus of the theory of
coordination for finding the best assignment of
company representatives to online communities and
controlling their interaction was suggested.
(Видавництво Львівської політехніки, 2012) Пелещишин, Оксана
The article examined the activities of marketing in online communities, the proposed
use of a database for recording and analysis of marketing communications.
