(Видавництво Львівської політехніки, 2015) Петрушка, Аліна
Main objective of the study is to analyze the activities and development tendencies
of Ukrainian mass media on the eve of parliamentary elections of 2012.
Methodology of the research is based on the use of historical and comparativehistorical
method in the analysis of the political content in mass media. The effect
of information heredity as a factor of election functioning the mass media,
organization specialties of the mass media, the effect of political content carriers of
the mass media, specialties of a particular mass media group activities are analyzed.
The methodology for complex analysis of the mass media in election conditions is
proposed.
