(Видавництво Львівської політехніки, 2014) Bobalo, Olena
The paper describes importance of internal communications for effective functioning of organisations, its specifics, different levels of internal communications and its importance for image formation in higher education institutions.
(Видавництво Львівської політехніки, 2013) Bobalo, Olena
In the paper are reviewed the main points of technological waves and the future on higher education in sixth technological wave. The proposals of marketing approaches are given for higher education institutions during sixth technological wave.
