(Видавництво Львівської політехніки, 2019-05-16) Барліт, Віталія; Березко, Олександр; Національний університет “Львівська політехніка”
We consider online marketing
approaches of popular wedding photographers
based on the rating on mywed.com website. Two
groups of photographers were formed – Ukrainian
and international ones. Their online presence as
well as behavior within general and niche social
networking websites was analyzed.