(Видавництво Львівської політехніки, 2017) Вербицька, Поліна
The article deals with the problem of youth sociocultural
communication in the information era. In the
article the modern vectors of development of
sociocultural communication conditioned by
the current postmodern society were analyzed. The
main challenges f information society such as
domination of technical component in human life, the
phenomena of cultural globalization and unification
as a threat to the uniqueness of national cultures were
characterized. The effective approaches and
strategies, which enable active character of
sociocultural communication of individual in present
conditions, were researched. The necessity of assuring
the active character of sociocultural communication
through the implementation of dialog strategies,
promoting integration, social consolidation of
community was underlined. The importance of
creating a sustainable motivation of the individual to
effective cross-cultural communication on the basis of
values was indicated.
