Інформація,комунікація,суспільство
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Item Power of the Media as Part of the Communication Effects of Media Reception(Видавництво Львівської політехніки, 2020-05-21) Granat, Anna; Maria Curie-Skłodowska University in LublinThe report will present the results of research on media reception. They will illustrate the communication effects of media reception in specific age groups and will prove that communication behaviors resulting from media reception show the power of influence of the mass media.Item Технології масового інформаційного впливу(Видавництво Львівської політехніки, 2017) Комова, Марія; Колбаснікова, Анна; Коновалова, ОлександраThe plot of the meaning «psychological impact and manipulation» as a form of covert psychological impact exists for a long period of time. The concept of psychological impact is regarded as one of variants impact overall. Main in this category based on causal changes in the psyche of the subject. There are many methods of information and psychological effects. The most important is persuasion, suggestion and propaganda.Item Вплив постмодерну на сучасні медіа(Видавництво Львівської політехніки, 2017) Попіль, ДаринаThe paper discusses the situation of modern journalism in the context of postmodern era. The influence of the main features of the postmodern era on television and online journalism is analyzed.Item Засоби масової інформації у процесі організаційної комунікації(Видавництво Львівської політехніки, 2016) Зозуля, НаталіяThe work observes features selection of Media for organizations and their employees; reviews the research-based knowledge regarding organizational communications, a complex process that is vital to organizational success in a dynamic global marketplace. It analyzes important issues in current practice–social media, draws attention to the new social media, that facilitate a “powerful global conversation” in which everyone can participate and share opinions, ideas, knowledge and images with each other, and circumvent traditional dogmas.Item Комунікативні особливості мережевих ЗМІ(Видавництво Львівської політехніки, 2012) Самуляк, ОксанаThe article analyzes the communicative features of online media and network media interpreted as a new form of social communication.