Інформація,комунікація,суспільство

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    SMM as a Channel for Attracting Applicants to the Educational Institution
    (Видавництво Львівської політехніки, 2020-05-21) Sabadash, Ivanna; Lviv Polytechnic National University
    The methods of attracting applicants to higher education institutions through social media marketing was analyzed. Developed targeted advertising for a page on a social network. The scheme of creation of targeted advertising of the community on social networks is created.
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    Libraries in Social Networks: Opportunities and Presentations
    (Видавництво Львівської політехніки, 2019-05-16) Yavorska, Tetiana; Prihunov, Oleksii; Vasyl’ Stus Donetsk National University
    The article is devoted to the study of the latest virtual forms of social activity of libraries in the network environment. Considered the presence of libraries in social networks. The tools are provided of social networks which are helping to communicate information to users to advertise library activity. Approach is proposed on the evaluation of the activity of libraries on the basis of. Metrics for assessing the effectiveness of doing
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    Using location based services and social networks for crowdsoursing
    (Видавництво Львівської політехніки, 2013) Alebrahim, Mehrnoosh; Moshiri, Behzad
    In this paper, location based services with hard sensors like GPS and accelerometer in cell phones and also soft sensors like social networks (LinkedIn) in which people share personal information, skills, industry, location and interests are used. The information obtained from these sensors can be integrated to improve crowdsoursing approach.