(Видавництво Львівської політехніки, 2013) Peresadko, Galina; Kupetska, Alina
Business-to-business describes commerce transactions between businesses, such as between a
manufacturer and a wholesaler, or between a wholesaler and a retailer. Literate B2B Marketing helps the company to win the competition for the buyer, to see new examine needs and expectations of consumers, get detailed information about the current market competing firms and their offerings.
