Економіка і менеджмент
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Item Innovative strategies on B2B market(Видавництво Львівської політехніки, 2013) Peresadko, Galina; Kupetska, AlinaBusiness-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Literate B2B Marketing helps the company to win the competition for the buyer, to see new examine needs and expectations of consumers, get detailed information about the current market competing firms and their offerings.Item Мanifestations of sexism in advertising(Видавництво Львівської політехніки, 2013) Peresadko, Galina; Freyuk, OlgaIn the report of a comparative analysis advertising of various commercial goods which demonstrated gender discrimination from past for today.Item The characteristic of marketing macro environment of European developing countries and Ukraine for company's marketing activity(Видавництво Львівської політехніки, 2013) Peresadko, Galina; Bakastov, IhorІn the report the comparative analysis of different European macro-marketing in developing countries and Ukraine. The analysis of the demographic, economic, natural, technological, political and cultural factors. Also the perspectives for Ukraine's marketing macro environment.