Економіка і менеджмент

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The characteristic of marketing macro environment of European developing countries and Ukraine for company's marketing activity
(Видавництво Львівської політехніки, 2013) Peresadko, Galina; Bakastov, Ihor
Іn the report the comparative analysis of different European macro-marketing in developing countries and Ukraine. The analysis of the demographic, economic, natural, technological, political and cultural factors. Also the perspectives for Ukraine's marketing macro environment.