Computational linguistics and intelligent systems

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    Study of software systems usability used for customers loyalty identification
    (Lviv Politechnic Publishing House, 2019-04-18) Bilova, Mariia; Trehubenko, Oleksandr; National Technical University «Kharkiv Polytechnic Institute»
    On the background of software (SW) increase in quantity and complexity and SW versions change, a friendly interface allows enhancing SW competitiveness, reduction in SW development costs, increase in SW users number and users satisfaction, as well as reduction in costs needed for users training and support. The product using which users achieve the goals set and solve various issues in an efficient way, is deemed to be a user-friendly software product.The purpose of the article is to study existing methods for assessing the application usability and analyzing the features of using the main software usability indicators on the example of software for customer loyalty of 'Infotech' consumer society.