(Видавництво Львівської політехніки, 2014) Бекеш, Юлія; Федушко, Соломія
This article analyzes the methods of forming a travel company customer base with the help of social networks. These methods are made to involve users of the social network "VKontakte" for positioning of the service of the travel company "New Europe" on the Internet. The methods of applying the maintenance activities and interests of users are also used.
