(Видавництво Національного університету "Львівська політехніка", 2009) Rodin, Pavel
This essay examines one of the modern sociolinguistic
theories – narrative paradigm and the special
technologies of a storytelling as the tools of PRcommunications.
Shows interdisciplinary views on the
narrative, discusses different approaches to the structure of
narratives and the typology. Describes the role of the
narratives in the human communication. And finding out the
opportunity to use storytelling in PR-activities, especially in the
crisis communications.
