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Item Personal potential of manager as a prerequisite of realization of managerial potential of enterprise(Національний університет "Львівська політехніка", 2013) Voronkova, A. E.; Kalyuzhna, N. G.Crucial role of management is proved in realizing the potential of enterprise management system. The essence of the concept of “managerial staff’ based on establishing key characteristics of managerial work is specified. The necessity of consideration of personal potential managers and their competencies as prerequisites of managerial capacity of the enterprise is justified. The necessity is pointed out of mastering managers’ socio-psychological instruments of influence on the staff with the aim to develop their personal potential.