Вісники та науково-технічні збірники, журнали
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Item Formation of the Environmental Awareness: Creative Approaches to Eco Poster(Видавництво Львівської політехніки, 2022-03-01) Pryshchenko, Svitlana; Antonovych, Yevgen; Senchuk, Tetyana; State University of Infrastructure and TechnologiesOur studies of the environmental protection and rational use of resources will greatly facilitate the eco culture development of society, especially the younger generation. The art imagery, colouristics, nonstandard interpretation, emotion, humour, and satire are needed in modern eco posters, and so it becomes more important to use in the advertising appeal as a visual-verbal model such creative technologies as metaphor, metonymy, allegory, associations, as well as hyperbole. Comparing the reflection of eco problems and their understanding by society, we can mention that the level of eco culture in Europe is much higher. This is usually thanks to the daily nurturing of the society in this direction with the help of outdoor, television, web advertisements, supporting various eco-initiatives by the Governments and private funds, and discipline of all population concerning waste utilization. The visual means and main stages of the historical development of eco posters in the context of culture are analyzed. Authors are considering the imagery and stylistics of the eco poster as public advertising. These materials are part of the course of academic lectures “Design of Advertising”, which can be used not only for designers but also ecologists, advertisers, culturologists, sociologists and philosophers.Item Determination of significant factors of landslide processes and flooding(Видавництво Львівської політехніки, 2020-02-10) Katkov, Mykhailo; Malovanyy, Myroslav; Kotsiuba, Iryna; Senchuk, Tetyana; Lavinda, Maryna; Kharkiv National University of Urban Economy named after O. M. Beketov; Lviv Polytechnic National University; Zhytomyr Polytechnic State UniversityThe linear dependence of some geological (significant) factors responsible for landslide and flooding processes on the cost of geotechnical surveys determining these factors was proved. The principle of selection of engineering-geological surveys, which assess the factors of occurrence of landslide and flooding with high probability, was developed. The possibility of identifying economic territories that may be susceptible to landslide and flooding processes based on already existing basic data of previously conducted engineering-geological surveys is substantiated. A preproject (planned) method of calculating the costs of geotechnical surveys based on the existing basic data is proposed.