Гуманітарні та соціальні науки

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    Manipulation of consciousness in the context of Internet communication
    (Видавництво Львівської політехніки, 2013) Pikula, Mykola
    It is noted that, although the Internet technologies contribute to the formation of public opinion, provide information and guidance on human values, they create new opportunities for manipulation of consciousness. This is due to the socio-cultural reference points that define certain groups of society, active in the Internet environment; sugestivnim nature of the information that appears in the selection of evidence psihologichnom pressure, the use of emotional and logical reasoning, audio-visual effects, effects on the mind. Argues that a person falling under the influence of information technology, does not differentiate rumors versions, views and facts.
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    Region rebranding technologies
    (Видавництво Львівської політехніки, 2013) Kolesnycka, Natalia
    The purpose of this paper is to highlight concepts of rebranding and its technologies. The author believes that rebranding is the reflection of branding process that essentially the same thing. Actually author tries to show this in her work.
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    Інформаційна етика. Проблема становлення галузі
    (Видавництво Національного університету "Львівська політехніка", 2009) Миролюбенко, Ганна
    This paper deals with the wide range of questions that are connected with the appearance, development and structure of a young applied ethical discipline – information ethics. Among the main tasks that are solved in this paper are: the development plot of a new branch of knowledge, first scientific achievements, the branches of information ethics. Among them are media researches and Internet researches. This paper will be interesting to a scientific researcher of a different degree and level, but first if that who are interested in the last philosophical researches and whose scientific interests are related to applied ethics, media and communication.
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    On knowledge as subjectivized information
    (Видавництво Національного університету "Львівська політехніка", 2009) Karavaev, Nikita
    Investigating the phenomena of knowledge and examining its relationship with information, the author reaches conclusion that knowledge as the maintenance of intelligence is subjectivized information that is the content of objective reality.
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    Феномен соціальної комунікації в інформаційному суспільстві
    (Видавництво Національного університету "Львівська політехніка", 2009) Гаврилюх, Надія
    The specialties of communication process under circumstances of society of information formation are analyzed. Typical characteristics of communication in modern culture in circumstances of computerization and informatization are defined. The results of influence of these processes for individual and socialcultural levels of human life were turn out.
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    Засоби впливу реклами в ЗМІ на свідомість та підсвідомість споживачів
    (Видавництво Національного університету "Львівська політехніка", 2009) Новак, Лариса
    This article is about the impact of advertising on the consciousness and subconscious of consumers affected by globalization and technology development. And also about it`s application and effect on consumers.
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    Інформаційні війни – нова ера політтехнологій у виборах
    (Видавництво Національного університету "Львівська політехніка", 2009) Бойко, Тарас
    These thesis are devoted to the investigation of modern election process, based on the informative wars and preelection companies, using the way of complex analysis and imposition of methods and ways of realization of named processes. We investigate the influence modern election technologies on the consciousness of electorate, which exercised on the basic of informationally-psychological action. Also the strategy leadily the informative war is examined here and a role of NLP is analised.