Гуманітарні та соціальні науки

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    Manipulation of consciousness in the context of Internet communication
    (Видавництво Львівської політехніки, 2013) Pikula, Mykola
    It is noted that, although the Internet technologies contribute to the formation of public opinion, provide information and guidance on human values, they create new opportunities for manipulation of consciousness. This is due to the socio-cultural reference points that define certain groups of society, active in the Internet environment; sugestivnim nature of the information that appears in the selection of evidence psihologichnom pressure, the use of emotional and logical reasoning, audio-visual effects, effects on the mind. Argues that a person falling under the influence of information technology, does not differentiate rumors versions, views and facts.
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    The methods of electorate mobilization: basic techniques and tactics
    (Видавництво Львівської політехніки, 2013) Yamelnytskuj, Oleg; Dorosh, Lesya
    It is considered the importance of mobilization actions for intensification of citizens in the election. It is underlined that nature of political changes substantially depending on the social and cultural context of the political system. It is affirmed that an emotional dominant of electoral prevails in the electoral practice of Ukraine. An influence of such dominant is impossible without using of mobilization of manipulative technologies.
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    Застосування маніпулятивних технологій у комерційній рекламі як різновиді масової комунікації
    (Видавництво Національного університету "Львівська політехніка", 2009) Бурак, Андрій; Возняк, Ярина
    In this article is investigated the phenomenon of manipulation and its application in commercial advertisements. The authors came to conclusion that nowadays manipulative technologies are an inevitable part not only of advertisement industry, but of people’s everyday life. There was expressed a supposition that advertisement-makers tend to construct some special kind of reality thus influencing and manipulating the consciousness of spectators. Also authors emphasize on positive application of manipulations – in social, noncommercial adverts.