Можливості розвитку підприємств малого бізнесу через Інтернет-інструменти: на прикладі ТОВ «Галкран»

Abstract

This research explores the importance of digital transformation for small businesses, focusing on the development of a corporate website for the Ukrainian company "Galkran". The study emphasizes the role of a website as a strategic tool for branding, customer engagement, and marketing in the digital era. By analyzing competitors and market trends, it demonstrates how a well-designed website can enhance customer relations, expand market reach, and foster business growth. The project highlights the significance of digital presence in enhancing the competitiveness of small businesses in Ukraine.