Виклики стартапів та шляхи їх подолання

Abstract

Проаналізовано ключові фактори впливу та виклики, що виникають перед стар- тап-підприємствами на різних етапах їхнього розвитку. Розглянуті шляхи вирішення проблем започаткування та розвитку стартапів у сферах фінансування, маркетингу, фор- мування бізнес-моделей. Представлено приклади управлінських інструментів, які допо- магають стартапам у проведенні досліджень цільової аудиторії, просуванні продуктів, аналізі стратегій та ключових показників ефективності. Також висвітлено актуальність теми та необхідність подальших досліджень у цьому напрямку. Стаття висвітлює інфор- мацію, що буде корисною для підприємців, що працюють у стартап-індустрії та венчур- ного бізнесу, а також для дослідників, які цікавляться даною тематикою.

This article analyzes the key factors influencing and challenges faced by startup enterprises at various stages of their development. Among the most significant obstacles are financial difficulties, mismatch between products and market demands, market competition, team incompetence in selecting optimal business models, regulatory challenges, pricing issues, and establishing interdisciplinary skilled teams. According to statistics, only 34 % of startups successfully acquire necessary funds, while 62% struggle to secure financial support. Furthermore, only 0.00006 % of startups achieve “unicorn” status. Understanding market needs for innovative products or services is a critical aspect of a startup’s business plan. The insufficient knowledge is also a major factor significantly affecting startup firm development. A superior product or idea does not guarantee unquestionable startup success. Often, cofounders of startups lack management skills, market experience, and knowledge, underscoring the importance of utilizing advice from mentors. According to statistics, 33% of founders of technology companies who benefited from mentorship by successful entrepreneurs become industry leaders. Market competition is also a challenge for startup growth. According to statistics, 20 % of startups fail due to being suppressed or outpaced by competitors. Bridging the experience and competence gap among startup entrepreneurs can be achieved through young firms entering into strategic partnerships. Collaboration can take various forms, from joint marketing initiatives and cross-promotions to establishing joint ventures and strategic alliances. A key aspect is finding partners who not only complement the individual business but also align with the values of a specific brand, creating mutually beneficial and long-term relationships. The article explores solutions to startup initiation and development problems in financing, marketing, and business model formation. It presents examples of tools that assist startups in conducting research on target audiences, product promotion, strategy analysis, and key performance indicators effectively. Additionally, it highlights the relevance of the topic and the necessity for further research in this direction. The article provides information that will be useful for entrepreneurs working in the startup industry and venture business, as well as for researchers interested in this subject matter. Its conclusions and recommendations can help understand key aspects of startup development and mitigate failure risks.