Роль візуальної ідентичності у формуванні іміджу концептуальної бібліотеки (на прикладі бібліотек Львова)

Abstract

The article explores the role of visual identity in shaping the conceptual image of libraries, using examples from libraries in Lviv. Key elements of identity—logo, color palette, typography, and graphic elements—are analyzed for their impact on the visibility and attractiveness of libraries. SMART Library and ProFashion Library are examined as examples of modern cultural spaces with well-designed visual styles. The study emphasizes the importance of combining traditional and innovative design approaches to attract audiences, especially youth, and to enhance the library’s image within the city’s cultural environment.