Content-analysis system for advertising specialisms texts
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Date
2006
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Українські технології
Abstract
Methods of the phonosemantic analysis of texts and the analysis of texts on the basis of allocated linguistic categories are considered. The phonosemantic analysis assesses emotional tone of the text on the basis of sound-color associations. The method of the so-called semantic differential uses 6 scales submitted by pairs Russian antonymous adjectives for the estimation of tonal tinge. The analysis and comparison of two assigned subjects texts is carried out on the basis of allocated linguistic categories.
Description
Keywords
content-analysis, phonosemantic, category, linguistic categories, self-descriptiveness
Citation
Ryabova N.Content-analysis system for advertising specialisms texts / N. Ryabova, I. Lysenko, O. Shubkina // Computer science and information technologies : proceedings of the international conference (September 28th-30th, Lviv, Ukraine) / Lviv Polytechnic National University, Institute of Computer Science and Information Technologies. – Lviv, 2006. – P. 62–66. – Bibliography: 7 titles.