The new approaches to forming PR-activities of local government in modern conditions of overcoming the economic crisis

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Date

2009

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Видавництво Національного університету "Львівська політехніка"

Abstract

Under modern conditions the success of democratic buildings inUkraine so much depends on quality of interaction between public and local government and needs to form reliable and truthful PR-system for last one. In this research are determined the main approaches for building productive one and developed a number of recommendations to complete PR-system for local government in Ukraine, which are achieving the fitting position in world democratic system. So the results will become rather expedient for making and supporting the tolerant dialogue, establish the open and pure relationship between power and people, which will help to make Ukraine more acceptable and open for world democratic society.

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Keywords

Public relations, local government, local administrations, communication cooperation, stable development, PR-activities, mass-media, communicative objects, correspondent providing

Citation

Zvorygina N. The new approaches to forming PR-activities of local government in modern conditions of overcoming the economic crisis / Natalya Zvorygina // Гуманітарні та соціальні науки : матеріали I Міжнародної конференції молодих вчених HSS-2009, 14–16 травня 2009 року, Львів, Україна / Національний університет "Львівська політехніка". – Львів : Видавництво Національного університету "Львівська політехніка", 2009. – С. 139–140. – (Міжнародний молодіжний фестиваль науки "Litteris et Artibus"). – Bibliography: 21 titles.

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