The new approaches to forming PR-activities of local government in modern conditions of overcoming the economic crisis
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Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Видавництво Національного університету "Львівська політехніка"
Abstract
Under modern conditions the success of
democratic buildings inUkraine so much depends on quality of
interaction between public and local government and needs to
form reliable and truthful PR-system for last one.
In this research are determined the main approaches for
building productive one and developed a number of
recommendations to complete PR-system for local government
in Ukraine, which are achieving the fitting position in world
democratic system. So the results will become rather expedient
for making and supporting the tolerant dialogue, establish the
open and pure relationship between power and people, which
will help to make Ukraine more acceptable and open for world
democratic society.
Description
Keywords
Public relations, local government, local administrations, communication cooperation, stable development, PR-activities, mass-media, communicative objects, correspondent providing
Citation
Zvorygina N. The new approaches to forming PR-activities of local government in modern conditions of overcoming the economic crisis / Natalya Zvorygina // Гуманітарні та соціальні науки : матеріали I Міжнародної конференції молодих вчених HSS-2009, 14–16 травня 2009 року, Львів, Україна / Національний університет "Львівська політехніка". – Львів : Видавництво Національного університету "Львівська політехніка", 2009. – С. 139–140. – (Міжнародний молодіжний фестиваль науки "Litteris et Artibus"). – Bibliography: 21 titles.