Розроблення бізнес-моделі в умовах швидкого розвитку міжнародної електронної комерції

Abstract

Устатті сформульовано сутність поняття “бізнес-модель”, обґрунтовано її необ- хідність, описано спільні риси бізнес-моделі з бізнес-плануванням. Проаналізовано ос- новні причини швидкого розвитку міжнародної електронної комерції. Наведено порівняння класичних і цифрових бізнес-моделей. За результатами дослідження вияв- лено ключові тренди зростання е-комерції в Україні. Визначено основні переваги та стра- тегічні пріоритети розроблення бізнес-моделі в умовах міжнародної е-комерції. Запропо- новано процес розроблення бізнес-моделі як послідовність узгоджених блоків та виокрем- лено 4 фази бізнес-моделювання в міжнародній електронній комерції.

The article formulates the essence of the concept of “business model”, substantiates its necessity, describes the common features of the business modeling with business planning. The main reasons for the rapid development of international electronic commerce are analyzed. A comparison of classic and digital business models is given. According to the results of the study, key trends in the growth of e-commerce in Ukraine were revealed. The main advantages and strategic priorities of developing a business model in the conditions of international e-commerce are determined. The process of developing a business model is proposed as a sequence of agreed blocks and 4 phases of business modeling in international e-commerce are distinguished. The rapid development of the global Internet network and the transition to Industry 4.0 is radically changing the ways of doing business. New conditions require companies to transform their business strategies, find ways to reduce costs, and modify communications with customers. Accordingly, consumers received a new source of information about goods and services, new formats for satisfying their needs, as well as a new effective means of interaction both with sellers and among themselves. The problem of developing an adequate business model, its digital transformation is quite logical in the conditions of increased competition, in particular in the market of international e-commerce. A business model is an important tool for ensuring the successful development of any enterprise. Correct understanding of key priorities, careful study of the business model with the involvement of consultants and experts from various fields will help the company determine (update) its goals, develop a strategy for their achievement, optimize the use of resources and increase the chances of market success in the field of e-commerce. The study of business models of enterprises in the conditions of rapid development of international electronic commerce is relevant for several reasons: market globalization, rapid changes in technology, changes in consumer behavior, high competition, uncertainty of the future etc. The purpose of this article is to study the specifics of developing a business model of an enterprise in the conditions of rapid development of international e-commerce in order to understand modern trends in a highly competitive field of activity and form effective strategies for achieving goals in the global market. The business model designing, like any other process, faces certain problems in the changing and dynamic modern environment of the functioning of international companies. A business model, as a way of monetizing a business idea, is needed for every company, regardless of its size. In essence, it is a “road map” for entrepreneurs who are just starting out, as well as for companies looking to improve their performance. Creating an effective and comprehensive business model is the key to long-term success. The results of this research can be useful for: entrepreneurs (help to develop effective business models for their companies), investors (help to assess the potential of new business ideas), consultants (help to develop development strategies for companies), government bodies (help to develop policies that contributes to the development of electronic commerce).