Роль ЗМІ у профорієнтаційній роботі закладів вищої освіти

Abstract

Advertising as a method of influencing potential consumers from the outset is psychological impact, but is intended to change behavior or belief. The psychology of advertising is aimed at the study of the mechanisms of perception of messages and the impact on the human psyche, its manipulative capabilities and limitations. From the point of view of the specialists of the psychological approach, this is a type of human activity, a group of people or organizations whose basic metals are to provide value to certain objects of information.