Improving the virtual communication efficiency as a fundamental factor of successful marketing strategy

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dc.contributor.authorSyerov, Yu.
dc.contributor.authorFedushko, S.
dc.contributor.authorTrach, O.
dc.date.accessioned2016-09-29T09:27:34Z
dc.date.available2016-09-29T09:27:34Z
dc.date.issued2016
dc.description.abstractThis article decided an important scientific task of developing methods for increasing the virtual communities’ efficiency as a key factor of their marketing strategy. Different types of virtual communities were analyzed, and their place in WWW was defined. The analysis of virtual communities’ efficiency criteria was carried out and complex of numerical indexes of effectiveness of the virtual communities was defined. Analyzing and defining characteristics and classification of virtual community members were presented. The method of improving the effectiveness of the community functionality was described.uk_UA
dc.identifier.citationSyerov Yu. Improving the virtual communication efficiency as a fundamental factor of successful marketing strategy / Yu. Syerov, S. Fedushko, O. Trach // Prospects for development of education and science : сollection of scientific articles / Academic Publishing House of the Agricultural University, Plovdiv, Bulgaria. – 2016. – Р. 290–293. – Bibliography: 14 titles.uk_UA
dc.identifier.isbn978-617-7214-32-7
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/34007
dc.language.isoenuk_UA
dc.publisherAcademic Publishing House of the Agricultural University Plovdivuk_UA
dc.subjectmarketing strategyuk_UA
dc.subjectWorld Wide Webuk_UA
dc.subjectvirtual communityuk_UA
dc.subjectvirtual community memberuk_UA
dc.titleImproving the virtual communication efficiency as a fundamental factor of successful marketing strategyuk_UA
dc.typeArticleuk_UA

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